It keeps amazing me how the IT sector is reinventing the wheel over and over again, rebranding and renaming techniques and patterns along the way. And with IT sector I mostly mean the ‘enterprise’ IT sector, the ‘consumer’ IT sector seems to have this in less. Can this be one of the reasons behind the ‘consumerization’ trend that has emerged in the last years?

I think so; In the past the ‘enterprise’ IT sector got away with selling large size and complex projects, projects and IT landscape that tended to always take twice as long at double the cost and delivering only halve of the functionality required. Employees of the enterprises, consumers at home, smarted up and started experiencing applications (now apps) that delivered what they promised, and are even usable and good looking.

As the IT sector is, relative to other industries, around for a short period of time. So what can we learn from other industries? This time I look at the design industry, because lets face it, we all like shiny and pretty things. One of the reasons why Apple has gotten so big.

Below are Dieter Rams’ timeless principles of good design. Let’s use them for ‘enterprise’ IT solutions the same way Apple has done so in the ‘consumer’ space!

  1. Good design is innovative
  2. Good design makes a product useful
  3. Good design is aesthetic
  4. Good design helps us to understand a product
  5. Good design is unobtrusive
  6. Good design is honest
  7. Good design is durable
  8. Good design is consequent to the last detail
  9. Good design is concerned with the environment
  10. Good design is as little design as possible

More on these principles can be found for instance at Brain Pickings.

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